Who is your ideal client? During a “slump’ in my Direct Sales career my mentor, suggested that I construct my ideal business using a checklist of my key characteristics for my business contacts.
It was interesting to see how this list was a good fit for my client prospecting as well as my team building.
In fact, I think it may spill over into friendships to some degree as well. Now, some 15 years later, I STILL review that list to evaluate my connections.
You may have heard it said that you become like the people you surround yourself with. So why not choose them with positive intent?
Here’s my list of many years. It may not be just right for you, so as always, feel free to make your own version. Creating your positive mindset will reflect in your bottom line!
I started with “willing” because without out this, nothing moves forward. If it’s your child, she must be willing to potty train, tie her shoes, or ride a bike. Now, don’t for a minute suppose that mean to let the children rule the roost! Far from it. Just be aware that an element of cooperation at home will take you a long away.
In your business, you’ll also need willing prospects. Are the people you choose to network with willing to try your product, buy your product and even refer people to you? Are a reasonable percentage of the people you offer your business opportunity to, willing to at least listen? This is one area where setting your expectation for the people you want to attract will go far.
Have you thought of a characteristic that would benefit you?
Learn more ideal characteristics in the next blog post!
