This is a fairly obvious, but often ignored, characteristic, “With Means”.
Do the people you work with have the means to buy your product? If you continually find yourself working with people who say “I can’t afford it” then it’s time to make a change.
Unless you want to create a “non-profit” business you’ll need to make sure you are prospecting where your ideal clients live, work, and shop.
What do they read? Where do they go? Who are they with? Write up a list of specific requirements or description for your ideal customers. Use your list to decide when and where to work your business.
